Role
Creative and Digital AOR

Assignment
2018 Summer Drive Campaign

Channel
Digital Creative and Social

Services
Strategy
Creative Concept
Creative Production
Social Amplification

Status
hum.com

In its newest campaign for Hum by Verizon, Rokkan injects a humorous dose of drama into less-than-dramatic reviews from real Hum users to show that Hum does exactly what it’s designed to: keep the drama out of driving.

Whether it’s flat tire assistance on a busy highway, clarity about why the ‘check engine’ light is on, or simply the comfort of knowing you’re never alone on the road, Hum ensures you’ve done all you can to prepare for the unexpected on the road. By pairing straight-forward and unedited reviews with a dramatic actor’s profound gravitas and deadpan humor, the endearing and entertaining quality of satisfied Hum customers becomes the star of the show.

The campaign launched in late-July includes six mini-episodes and additional shorter spots to be rolled out via OLA, social, digital and ROS partnerships.