Role Lead Agency
Assignment OneandOnlyResorts.com Launch
Channel Digital Business
Services Strategy User Experience Creative Direction Visual Design Content Development Technology
One&Only Resorts is a pioneer of ultra-luxury hospitality. Their challenge was this: How does one communicate digitally what makes both One&Only and each of its resorts so unique? How does one replicate – and make tangible – an unforgettable, multi-sensory experience in a flat, two-dimensional medium? And how can we imbue the entire digital experience, from browsing photos to booking a room, with One&Only’s philosophy of creating magical moments?
The key is detail. After visiting every resort to experience first-hand One&Only’s brand of sophisticated luxury, we determined an overlapping multi-pronged approach. We created a semi-templated framework that allowed each destination the ability to customize certain elements while fitting into an overall design.
From a functional perspective, the biggest challenge was the booking engine. After an extensive search for the right solution yielded no result, we crafted a completely custom booking engine with close collaboration with the One&Only technology team. To emulate brand, we eschewed the standard linear booking flow and designed a completely flexible booking engine that focused on the destination. The result is what we consider a Looking Engine – an evolution of an industry standard booking flow.
With enriched content and enhanced imagery, the One&Only online experience is uniquely tailored to effortlessly provide visitors with the details of each One&Only resort.