Role Lead Agency
Assignment Brand Campaign Launch
Channel Digital Creative and Social
Services Strategy Creative Concept Creative Production Social Amplification
Hyatt Hotels, with over 500 properties across 47 countries, has always been known for its world-class hospitality and customer service, their mission to provide authentic hospitality, and making a difference in the lives of the people they touch everyday.
And how better to follow through on an exceptional customer experience than by actually asking them what they want? After years of research and holding open dialogue with guests in the World’s Largest Focus Group earlier this year, Hyatt decided to upgrade everything. Amenities, room décor and more were enhanced, all with the guest in mind.
You spoke. Hyatt listened.
Connecting with customers and understanding them was the starting point, but to extend and build on the brand’s total revamp of their hotels and services around the world, Hyatt and ROKKAN worked together to bring this refresh to life by getting out of the hotel, and into the real world.
And that’s just what we did. For two months, we brought the brand out from behind a concierge desk, a Facebook page and Twitter handle, to deliver Hyatt hospitality to people in the real world. We hit the streets in more than 25 cities around the globe to show folks what life was like In A Hyatt World.
In A Hyatt World was a simultaneous, coordinated global effort—a series of unexpected activations—to show real people what Hyatt was all about, an integrated initiative that connects social sharing with real-world experiences, all featured on a custom Tumblr.
After the initial two months of In A Hyatt World events, Hyatt staff members were so inspired that they actually started creating events of their own in local markets around the world, from pop-up shoeshines, to putting a smile on people’s faces with free sweet treats, and more. They took what we started, and made it their own, motivated to showcase what makes them (and Hyatt) different. So, In A Hyatt World continues on, in cities around the globe, through the grassroots efforts of Hyatt associates.
In A Hyatt World, we’re always listening, and who knows what will come next.