Role Creative and Digital AOR
Assignment 2017 Brand and App Launch
Channel Digital Creative, Digital Business and Social
Services Strategy Creative Concept Creative Production Social Amplification Visual Design Technology Media Planning & Buying
How does a wireless company create a new category outside of wireless and telecom?
Our cars help us get to the places where we contribute to the world. From work to school to our communities, families and friends, our cars connect us with our greater purpose in life. And yet, by most measures, our cars are often the least connected aspect of our lives. They’re a technological blind spot, devoid of any smart functionality we use in every other aspect of our lives. When something is wrong with our cars, we’re often the last people to find out exactly what it is.
Hum by Verizon is a comprehensive toolkit for car owners that gives drivers the ultimate connection to their cars. The app and hardware allow you control over your drive and awareness of the road ahead. Rokkan has been handling Hum’s website, app development, and digital and social media since 2016, but this June, we’re launching our most fully-integrated Hum project to date, spanning six spots, print, display and social media, radio, and a refresh to the Hum website and Hum app, all of which brings to life not just the functional benefits of Hum, but the emotional, human ones as well. Hum is a safer, smarter, more connected way to get where you’re going. And we’re proud to have been able to bring this important technology to life.
And our campaign, ‘Get Where You’re Going,’ brings to life the many scenarios that could easily plague our drive. Whether it’s being stranded on a road, not being able to find your car in a crowded parking lot, or needing assistance with engine trouble and maintenance, Hum connects driver and car, making it safer, smarter and easier to get where you’re going.