Role Creative Agency
Assignment 2018 Brand Campaign
Channel TV, Digital and Social
Services Strategy Creative Concept Content Design
How do you start
a business that
stands out from
‘Looking out for your eyes’ is a tagline as much as it is a promise. Eyeconic, backed by a network of over 40,000 doctors and VSP that serves 79 million Americans aims to do much more than deliver eyeglasses and contact lenses, but to truly look out for eyes.
The online eyeglass and contact business is dominated by two brands, Warby Parker and 1-800 Contacts, while every other competitor is named ‘eyeglass this’ or ‘frames that.’ So, it’s very easy for a new entrant to be quickly categorized as just one of the ‘other’ brands.