Role Digital and Social AOR
Assignment Escalade Promotion
Channel Digital, Creative and Social
Services Strategy Creative Concept Creative Production Social Amplification
How do you get hard to reach audiences to pay attention to your most iconic car?
Following a series of successful digital and social campaigns in 2016, Cadillac tasked us with the development of a bold new campaign for the Cadillac Escalade that would not only be memorable, but also serve to get hard to reach audiences to pay attention to their most iconic car.
To drive earned conversion and help consumers to associate Cadillac’s “Dare Greatly” brand platform with the Escalade, Rokkan created a social campaign featuring daring imagery to illustrate the Escalade’s power and style while encouraging viewers to “Cast a bold shadow.”
Centered around four unique cinemagraphs titled ”King of a Different Jungle,” “Force of Nature,” “Every Road a Stage,” and “The Undisputed Champ,” respectively, the campaign ran on Cadillac’s various social channels using organic and paid placements on Facebook, Instagram, Tumblr, Twitter and Snapchat.
Outperforming all expectations, the campaign assets were also used in reporting for Cadillac’s broader brand success story.
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