Role Digital AOR
Channel Digital Business
Services Strategy User Experience Creative Direction Visual Design Content Development Technology
American Express engaged Rokkan as their Digital AOR (Agency of Record) to re-imagine the Amex Travel website experience – which is a key platform for American Express in delivering on their brand promise to provide the world’s best customer experience every day.
Known broadly as a brand that empowers its Card Member community to experience the world from every corner, American Express needed a travel-savvy partner to help them re-imagine their online travel experience. From a (nearly) blank slate, Amex came to Rokkan in 2010 to begin the journey to re-architect and design the online travel discovery and purchase experience at AmexTravel.com.
The redesign’s goals were to:
– Optimize the user experience of the website
– Increase conversions
– Reinforce the specific benefits of using American Express to fulfill one’s travel needs.