FEB 03, 2012

What went into the Redesign for the new JetBlue?

We sat down with our own Charles Bae, ECD and Partner, for a quick Q & A about the new JetBlue look.

R: Which five words would you use to describe the new JetBlue.com and JetBlue iPhone app design?

C: Loveable, simple, smart, refreshing, and inviting.

R:What’s the inspiration behind the new look?
C:The new look was inspired by what else, JetBlue! After reviewing the history of their .com, we did sort of a reset and literally went back to basics. We purposefully kept the design simple, using core brand elements and very little embellishment, to make sure the brand would shine through. JetBlue’s tail fins inspired us to keep things simple and fun…a quality of the brand customers know and love.

R: How does this new design contribute to the overall customer experience?
C: That flying is fun! Every aspect of the JetBlue experience is about how to make things easier and more enjoyable for the customer, whether it’s booking a ticket online, checking-in on your phone, or enjoying unlimited snacks in-flight.┬áIt’s truly about the customer.

Pre- and post-flight booking has become even easier and more intuitive to manage with the .com and mobile integration. Self-service was an important aspect of the new redesign, and even on the JetBlue homepage, you’ll see there is a greater emphasis on customer needs, rather than on other information. Where else can you check your flight status without having to click a single button? Once you’re logged into TrueBlue, the homepage will display most of what you need to know about your upcoming flight without any clicks.

Now that’s loveable.

Read more over at JetBlue.

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