Hyatt Hotels and ROKKAN have launched a coordinated global effort—a series of unexpected activations—to show people what life’s like In A Hyatt World.
In A Hyatt World is a multi-channel initiative that connects social sharing with real-world experiences, all featured on Tumblr. It brings the brand out from behind a Facebook page and Twitter handle to deliver Hyatt hospitality to real people in the real world, driving home the brand’s dedication to a higher standard of contentious service.
In A Hyatt World took on more than 20 busy urban markets the world over including the likes of Chicago, New Orleans, Hong Kong, London, and more, where Hyatt turned the hectic and mundane into a delightful experience.
What would it look like if everyday happened In A Hyatt World? Doors would be opened for you, your phone would always be charged, and you’d never be caught in the rain. Juice would always be free and fresh-squeezed, and the spa would always be steps away.
Read more over at PSFK.