NEW YORK – The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. This year, the MarCom Awards honored a number of creative campaigns produced by Rokkan in categories that ranged from Best Media Response, to Best Animation. A complete list of Rokkan’s winnings is as follows:
“Glenfiddich: Rethink Whiskey” – Glenfiddich approached Rokkan to create an integrated campaign for its Glenfiddich Bourbon Barrel Reserve 14 Year Old Whisky, which is matured for 14 years in ex-bourbon American oak casks and then finished in deeply charred new American oak casks. This is profound because Scotch and Bourbon are two different whiskies, from two different countries, with two different production styles. So, Rokkan wanted to celebrate that union of differences. “Rethink Whisky” was centered around four films that visibly eschewed every undesirable convention associated with the category, showing viewers that whisky can be cool, compelling, and worth giving a try.
“The Humane Society of the United States: Don’t Buy Into Puppy Mills” – Rokkan, in partnership with The Humane Society of the United States as its Creative and Media Agency of Record, launched a new campaign in The HSUS’s continued fight against puppy mills. Titled ‘Don’t Buy Into Puppy Mills,’ this work contrasted the innocently imagined origins of puppies with the hidden reality that is the still-thriving puppy mill industry.
Category(s): Other – PSA Campaign Site
Category(s): Animation, Informational
Award(s): Animation – Platinum, Informational – Platinum
“We Are Tough Mudder – #ItsAllBeenTraining” – Tough Mudder, the world’s most popular team challenge, partnered with Rokkan as its Creative Agency of Record to unveil a new global brand platform, We Are Tough Mudder, a shared social experience that encouraged camaraderie and teamwork.
Category(s): Corporate Image
“Veuve Clicquot: Let Life Surprise You” – Veuve Clicquot and Rokkan sought to break through common misconceptions around champagne consumption and brought a modern-day twist to the historic champagne house’s rich heritage with the launch of a new brand platform: “Let Life Surprise You.” Using three short films to speak directly to a growing millennial audience, the kick-off campaign relied almost exclusively on Tumblr and showcased unexpected opportunities to enjoy champagne. If that sounds unconventional, that was the point.
Category(s): Marketing, Social Content
Award(s): Marketing- Platinum, Social Content – Gold
“PANTONE Studio” – Created by Rokkan, PANTONE Studio is Pantone’s first comprehensive digital experience that keeps young, tech-savvy designers in mind by focusing on inspiration and workflow. PANTONE Studio makes Pantone tools and services more accessible and easier to use than ever for modern designers.
Category(s): Media Response, App for Product
Award(s): Media Response – Platinum, App for Product – Gold
“Cafe de Colombia: Greatness is Brewing” – Building from the millennial pursuit to do more and be conscious of where the products that they consume come from, Rokkan developed a new brand platform for Café de Colombia called “Greatness is Brewing.” The first campaign launched on the 47th anniversary of the moon landing, featuring a tongue-in-cheek film of a lunar mission, which asked viewers: “What if humankind’s greatest strides aren’t made by the biggest steps?” This imagery, juxtaposed with the many steps that it takes to create quality 100% Colombian coffee, reinforced the importance of a coffee bean’s origin since the resulting brew is so often a crucial factor that drives breakthrough work.
Category(s): Marketing, Brand Refresh
Award(s): Marketing – Gold, Brand Refresh – Gold
On the critical response to Rokkan’s 2016 body of work, Chief Creative Officer Brian Carley said, “2016 has been an incredible year for Rokkan, not just in terms of awards recognition, but also in realizing the agency’s transformation as a Partner for Brave Change. Seeing such positive responses from both the public and our peers lets us know that we’re on the right track when it comes to the way we approach integrating digital and creativity. We’re looking forward to continuing this momentum into 2017 and beyond.”