ROKKAN has teamed up with Stoli to create an app first: RECAPP by Stoli turns your night out into a ‘What did we do last night?’ reel to share with your friends, and has just gone live in the App Store and Google Play store. RECAPP captures users’ social posts during the ‘event’ they set up, then composites their tweets, ‘grams, Vines, and posts into high-production video, making a one-of-a-kind video compilation.
Get everyone’s POV from the same event. In addition to an individual video, you can make a private ‘event’ in the app, inviting your group, which adds your friends’ social content to a (now collaborative) event reel. We think this is great for bachelor parties, holidays, summer vacations, etc. where you want to see everyone’s content—not just yours.
You’ll never see the same video twice. RECAPP is customizable, and will automatically change-up the video dependent on the time of day, weather, city/location, the amount and kind of social content shared, and the theme the user chooses.
Once you set up your event or join your friend’s event, RECAPP culls your updates in the background, while you use your normal social media apps as usual./ You’re automatically served up the custom video once your event has ended.
Over 55% of Stoli’s consumers engage with the brand via mobile Web, so creating an app touchpoint was a priority for us and Stoli, as well as developing the original concept/functionality that makes it a first in mobile video apps. Allowing users to chronicle their lives by inserting their own social posts into high-production video gives them a unique way to further connect with their friends and embrace that next-day nostalgia.
Read more about RECAPP by Stoli in Creativity.