FEB 04, 2014

Building for the Super Bowl: Hyundai Genesis


We’re happy to announce the newest launch from Hyundai + ROKKAN Los Angeles: the gorgeous new hub for the all-new 2015 Hyundai Genesis.

The new experience was carefully built to withstand staggering traffic, as it went live in tandem with their popular Super Bowl spot, “Dad’s Sixth Sense.” HyundaiGenesis.com also features a gallery where you can get up-close and personal with the new model, a custom design studio where you can create your own masterpiece, and exclusive footage of the Genesis’ all-new performance features tested at world-renowned track, Nürburgring.

The launch of the new 2015 Genesis was such a success that hyundaigenesis.com experienced the highest traffic in Hyundai Super Bowl history—a total brand first.

Read more about the new digital experience for Hyundai Genesis over at The Drum.

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