MORE THAN A CELEBRITY CHEF
One of the most famous celebrity chefs around, Rachael Ray turned her sensible and practical approach to cooking and travels into a global enterprise. Host to four successful television shows and author to countless best-selling books, Rachael Ray is a name that’s extended far past her 30 minute meal repertoire. In 2005, the Reader’s Digest Association and Rachael Ray launched the Every Day with Rachael Ray magazine, quickly growing in popularity across the country.

BRINGING DIGITAL CLOSER TO PRINT
In 2008 Rokkan re-architected and redesigned the Every Day with Rachael Ray magazine website to provide online readers an experience much closer to the printed magazine. Working closely with several groups at the Reader’s Digest Association including the editorial staff, writers, chefs, and advertising sales, Rokkan and Reader’s Digest Association went through the exhaustive task to improve content strategy, information architecture, usability, design and technology. The revamped design of the site brings larger emphasis to photography and bold type, following a design language much closer to the printed magazine – lively and colorful.

CATERING TO THE HOME CHEF AND PLANNER
At the heart of Every Day with Rachael Ray is the home chef and planner, a practical person who believes that fine meals and well-crafted events can be had with a little bit of effort and planning. The website makes thousands of unique recipes, menus, tips and how-to videos easily accessible. Users can search by recipe type, meal, season, budget, ingredient, occasion, rating or key word making last-minute planning a piece of cake.