17 November 2011
The FWA: Thoughts on Flash
Since Steve Jobs posted his "Thoughts on Flash" in April 2010, there's been a lot of talk about the future of Flash.
After Adobe’s announcement of no more Flash player dev on mobile browsers, The FWA reached out to Rokkan and other industry powerhouses to get their thoughts.
Errol Schwartz, Senior Interactive Developer, Rokkan:
“Adobe’s announcement was not a shock to us at Rokkan and won’t affect our development strategies in any way. We were never targeting mobile devices as Flash platforms beyond the occasional AIR app. Websites are becoming more about usable presentation of content, and less about the entertainment value that Flash sites were previously providing. People are looking to mobile for everything these days, including fun interactive experiences. Native mobile development was always the clear winner when thinking about performance and using a device to its full potential.”