22 March 2011
After Maturing on Web, Interactive Content is Returning to Living Rooms
If there’s anything you can default to talking about with someone, it’s usually something you’ve both watched. Whether it’s something on the silver screen or the next cat video on YouTube, there’s a guaranteed commentary and we’re starting to see that chatter make a big influence on the way we watch content. We’re saying goodbye to the one-way messages and passive lean-back experiences of watching television and instead inviting a new era of interactive content, where viewers can directly influence and converse with what they are watching. We have smart phones. Isn’t it time for smarter TV? Conversely, if and when that happens, what is that going to be like for the future of advertising?
Read the full article on Ad Age.